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CompletedFeaturedOne Take Studio Sessions
A completed Engage Studios session project featuring 11 artists and producing 55 pieces of content across performances and supporting material.
Ayomi Omotoso
Creative Brand Strategist
One Strategic Mind,Many Worlds.
I shape ideas, campaigns and experiences across culture and commerce.
Selected proof
Verified career and WorkSpan contribution.
- 8+Years Experience
- Across Ayomi’s career
- $5M+Sales Pipeline Contribution
- Verified WorkSpan contribution
- 150%Webinar Programme Growth
- Verified at WorkSpan
- $2M+Advocacy Pipeline Opportunities
- Verified at WorkSpan
Portfolio / 01
Selected Work
Published projects, organised by practice.
Culture
4 projects
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CompletedFeaturedBecoming Garvicii Vlog
A self-assigned creative-content project for Garvicii.
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CompletedFeaturedMasicka ft. Ruger & Oxlade — Location Sourcing
A completed music-video location-sourcing assignment.
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CompletedFeaturedGuchi Single Covers
Creative planning for Guchi’s single-cover direction.
Commerce / B2B
4 projects
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CompletedFeaturedDeepwatch / WorkSpan
A WorkSpan customer story documenting how Deepwatch used WorkSpan to scale its AWS co-sell operations, reduce manual effort and strengthen its cloud-partnership motion.
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CompletedFeaturedDataStax / WorkSpan
A customer-marketing story covering DataStax's migration to WorkSpan for AWS Marketplace operations, focusing on workflow confidence, unified marketplace visibility and operational efficiency.
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CompletedFeaturedQualtrics / WorkSpan
A WorkSpan customer story documenting Qualtrics' AWS Marketplace growth and the development of a more scalable cloud-partnership motion.
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CompletedFeaturedBoomi / WorkSpan
A WorkSpan customer story covering Boomi's AWS partnership, cloud marketplace strategy and use of WorkSpan automation to support large-scale co-sell activity.
Range / 02
Two worlds.One strategic mind.
Culture, Entertainment & Fashion
- Brand worlds
- Artist positioning
- Visual storytelling
- Content
- Live experiences
- Editorial thinking
B2B, Technology & Customer Marketing
- Campaign systems
- Customer stories
- Webinars
- Events
- Advocacy content
- Revenue-aligned marketing
Different contexts. The same job: find the strongest idea, make it clear, and build the experience around it.
About / 03
Creative instinct,commercial thinking.
Ayomi Omotoso is a Creative Brand Strategist with 8+ years of experience shaping brands, campaigns, content and cultural experiences across entertainment, fashion, technology and media. Her work moves from positioning and concept development through production, launch and audience engagement, combining creative instinct with commercial thinking to make ideas distinctive, relevant and executable.
- 018+ years
- 02Culture + commerce
- 03Strategy to launch
Capabilities / 04
What Ayomi brings to the room.
- 01Brand Strategy & Positioning
- 02Creative Direction
- 03Integrated Campaign Development
- 04Content & Visual Storytelling
- 05Event & Experiential Marketing
- 06Customer Marketing & Advocacy
- 07Partnerships & Audience Engagement
Experience / 05
A career built across worlds.
Selected roles from Ayomi's published experience.
2025—Now
Director of Creative Strategy
Engage Label Services / MAD Solution Distribution
2025—Now
Producer (Consultant)
Strike Force Productions
2023—2025
Event & Customer Marketing Coordinator
WorkSpan
2022—2024
Operations & Brand Manager
Africa Ultratainment Media
2022—Now
Editor in Chief
What Lagos Wore
2024—Now
Founder
My Sister's Closet
Verified education
Education
July 2025
Central Saint Martins, University of the Arts London
Fashion Design Programme
December 2021
Nevada State College
Bachelor of Arts in Business Administration
Marketing and International Business